Privacy Policy

We may collect the following types of personal information:

• Contact information — name, email address, phone number, provided when you submit a form or book a consultation.
• Health information — medical history and health details provided during consultations, collected and handled in accordance with applicable health privacy legislation.
• Website usage data — pages visited, time spent on pages, browser type, device information, and IP address, collected automatically through cookies and analytics tools.

We use the information we collect for the following purposes:

• To respond to your enquiries and booking requests
• To provide medical consultations and treatment
• To manage appointments and follow-up care
• To improve our website and understand how visitors use it
• To comply with legal and regulatory obligations, including AHPRA requirements

This website uses cookies and similar technologies to enhance your browsing experience, measure usage, and support our advertising. When you first visit the site you will see a banner asking you to accept or decline analytics and advertising cookies. You can change your choice at any time by clearing this site’s storage in your browser. Declining does not affect your access to any part of the site.

We use Google’s Consent Mode v2 to default analytics and advertising signals to denied until you accept.

The analytics and advertising tools we use are:

• Google Analytics 4 (GA4) — page views, referrer, approximate location (from IP), browser and device, and on-page interactions such as phone-link clicks and booking completion. We do not pass your name, email, phone number, or health information to Google.
• Google Ads — conversion measurement and remarketing audiences derived from GA4 events. Used to measure the performance of our search and display advertising.
• Meta Pixel (Facebook and Instagram) — measures the effectiveness of our advertising on Meta platforms. The Pixel loads on every page of this website, including pages about specific procedures (for example labiaplasty, revision labiaplasty, and mons pubis liposuction). It records the URL of each page you visit on this site, your referrer, and standard interaction events (page view, lead form submission, scheduled consultation, contact link click). We do not enable Meta Advanced Matching and we do not send your name, email, phone number, or health information to Meta. Meta uses the Pixel cookie (_fbp) and any Facebook click identifier (fbclid) to associate visits with Facebook profiles for the purposes of audience measurement and ad personalisation.
• GoHighLevel external tracking — page-view pings sent to GoHighLevel for marketing attribution.

If you have concerns about visiting procedure-specific pages while logged in to Facebook or Instagram, you can decline analytics and advertising cookies on the consent banner, use a private browsing window, install a tracker-blocking extension, or change your ad preferences in your Meta account settings.

We use the following third-party services to operate our website and manage our practice. Each provider handles the information described below in accordance with its own privacy policy.

• Vercel — website hosting and content delivery. Receives standard request data (IP address, user agent, requested URL).
• Google Analytics 4 and Google Ads — website analytics and advertising measurement.
• Meta Pixel— advertising measurement on Facebook and Instagram. See “Cookies, Analytics and Advertising” above.
• Calendly — online consultation booking. When you book, Calendly receives the name, email address, phone number, and any notes you provide.
• GoHighLevel (LeadConnector)— customer relationship management, contact and booking forms, SMS and email communications, and the optional “Chat with us” widget. The chat widget only loads after you click it. Forms submitted on the site are processed by GoHighLevel.
• Google Maps — embedded clinic location map. Loaded by Google when the relevant page is viewed.

We encourage you to review the privacy policies of these providers directly.

Several of the providers we rely on are based outside Australia, primarily in the United States. As a result, some of the information collected through this website is stored on, or accessible from, servers located overseas. This is consistent with Australian Privacy Principle 8 (Cross-border disclosure of personal information).

The overseas providers we use include:

• Vercel Inc. (United States) — website hosting and content delivery
• Google LLC (United States) — Analytics, Ads, Fonts and Maps
• Meta Platforms Inc. (United States and Ireland) — Meta Pixel
• Calendly LLC (United States) — consultation booking
• HighLevel Inc. (United States) — customer relationship management, forms, SMS and email

By using this website, completing a form, or booking a consultation, you consent to the disclosure of your information to these overseas recipients. Where information is disclosed overseas, we take reasonable steps to ensure the recipient handles it in accordance with the Australian Privacy Principles, but you acknowledge that overseas recipients may be subject to different privacy laws and that the protections of the Australian Privacy Act 1988 may not apply.

We retain personal information only for as long as needed for the purpose for which it was collected, or as required by law. Indicative retention periods are:

• Health records — retained in accordance with the Health Records and Information Privacy Act 2002 (NSW) and AHPRA professional obligations. Adult records are retained for at least 7 years after the last entry; records relating to a person under 18 are retained until the person turns 25.
• Enquiry and booking information — held in our customer relationship management system for as long as you remain a contact, plus a reasonable period after that for follow-up.
• Google Analytics 4 user-level data — 14 months (the default GA4 retention setting).
• Meta Pixel cookies — the _fbp cookie expires after 90 days unless renewed by another visit.
• Server access logs — typically retained for 30 days by our hosting provider.

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Health records are maintained in accordance with applicable health records legislation and professional obligations.

Under the Australian Privacy Act 1988, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or outdated information
• Request deletion of your personal information, subject to legal and medical record-keeping obligations
• Opt out of marketing communications at any time

If you have any questions about this privacy policy or wish to make a request regarding your personal information, please contact us:

• Email: info@labiaplastysydney.com.au
• Phone: 02 9188 1949
• Address: Suite 402, Level 4, 59-75 Grafton Street, Bondi Junction NSW 2022

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.